Linkedin Profile

Creating a LinkedIn Profile

Welcome to the Rapid Mentoring blog on creating or updating your LinkedIn Profile.

As digital marketing agency, Bernie, explains, LinkedIn has many benefits for both employees and businesses. For the former, it can help you secure your dream job by giving you a platform to showcase your career achievements and connect with great contacts. In terms of businesses, it’s great for seeking out candidates for vacancies and marketing to B2B audiences due to its precise targeting options.

Developing your personal brand is a big part of defining who you are outside of what you do. If you want to stand out from the crowd (for the right reasons), having an above average LinkedIn profile is a great way to start.

Here are the Rapid Mentoring tips to setting up your own LinkedIn profile:

Before you start, we recommend that you turn off public updates. Click ‘Me‘ at the top of LinkedIn, ‘Settings and Privacy‘, ‘Privacy‘, Sharing Profile Edits – set to No (this prevents your network being bombarded with the below updates)

Complete Your Intro

  • Choose the right photo – This needs to be a professional looking shot, generally in your normal work attire (not too casual, not too formal). This doesn’t need to be a professional head shot but it can help depending on the image you are trying to portray – if you are looking for an affordable yet amazing professional photographer in Brisbane check out Cindy Lee at Studio 4 Photography (
  • Add a background photo – LinkedIn recommend an aspect ratio of 1584x396px so this really suits panoramic shots. Be creative with this one, it really helps to set you apart (especially when everyone else has the stock LinkedIn image)
  • Customise your URL – Head to your ‘Edit Profile’, where it says ‘Public Profile URL’ click edit next to the URL and change it to what you like (chances are you may need to tinker to find a unique one)
  • Your Headline – It’s up to you what you put here, your current job position is pretty common. If you are out of work and urgently looking for a job, we totally recommend you put “Currently seeking new opportunities” – HR managers with urgent roles to fill will search for this along with a position title and see who pops up. There are plenty of short term, short notice roles that never get advertised.
  • Put some effort into your Summary – Don’t just put your current role! This is about you. Your talents, your skills and even listing your values can help to make your headline very personal (yet professional). Search for a few good examples in your network and develop your own. Try to stick to two or three paragraphs.


  • Use of Keywords – If you want people to find you when searching for certain words, you need to use those words in your profile somewhere. For instance, if you are looking for a new project manager role, it is a great idea to have project manager listed as often as practical.
  • Keep your job history concise, use the right keywords but don’t waffle on too much.
  • Always try to input the separate roles you have had for each employer individually (linking the dates). This helps to show how you have progressed through an organisation, i.e. 6 years in the one role as opposed to showing 3 promotions over the 6 years.


  • Concisely list all your relevant education history

 Skills and Endorsements

  • Again keep these concise and relevant, pick areas that people will endorse you for, then if required request their endorsement.


  • Seek out recommendations, try to make them specific for key attributes that will serve you in the future
  • Always repay the favour or pass it on by writing a recommendation for someone else


  • Remember to keep your LinkedIn profile professional, this isn’t Facebook! List career development, industry bodies and, of course, Rapid Mentoring.

Make connections!

Lastly it is time to make some connections!

  • We always recommend you write a personalised note – click ‘Connect’ – ‘Add a note’. Something as simple as “Hey [Name], I am looking to expand my network and would like to connect” will go a long way to increasing the likelihood someone will accept your request
  • Try to connect with people you know first
  • Limit the number of daily connection requests to less than 20 – LinkedIn may shut down your account if it appears you are spamming
  • Next try to target Second connections (people that you have connections in common with)
  • Always send a thank you note when someone accepts your request, it is a common courtesy that is not done often enough. By doing this, it will set you apart from your peers

If you want to be known as a prominent person in your industry, it is crucial that you become proficient at networking.

We hope the above tips help you develop your LinkedIn profile, the more effort you put in, the better it will be! If you need to take your profile to the next level get in touch with Kylie Chown ( Kylie has some great posts on tricks and tips, she can even revamp your entire profile if needed – well worth the investment if you are ready to really step up your game!

For loads more info on personal branding, check out the Rapid Online Mentoring FastTrack program here.